The white tank under it helped me a little, but this was not an ideal outfit for a very windy boat.
The model must have had a good amount of sticky tape on. It was also very hard to keep everything up-top from not exposing my sticky boobs as well. Thank goodness my friend had a long white tank slip that I could wear under the dress, otherwise I would have had to keep this in the suitcase.
CHOOSY DRESS SKIN
The Dress: Was not like the picture at all! First of all, the dress is 100% SEE THROUGH! Even with white or skin toned undies, oh girl everything can be seen clear as day. So when I came across Nasty Gal with the same dress, I was shocked I hadn’t of seen this earlier. We all know the Versace Green JLO dress that Fashion Nova got into a lawsuit with for copying. What I just found now that is very mind-boggling is how other retailers can make EXACT knock-offs. Luckily I found the dress in my size on Poshmark! At $75.00 this was a little pricey for something that I knew I would only be wearing once or twice. The Crosby Street Dress is a linen low cut dress that has a tie in the front center. Yes, I know that Google’s cookies were following me through my likes, website browsing, and bookmarking posts, but I just couldn’t give up on this dress! The company can, for example, use its technology to analyze all the leopard-print, V-neck shirts being posted to Instagram and figure out what the optimal design will be for the Choosy customer.Do you ever feel like you favorite something on Instagram, and then it never seems to stop following you? That happened to me with this Shop Choosy white dress. It scans some 95 million Instagram posts a day to pinpoint the most popular styles. This method gives the company’s merchandising and design teams a lot of data to work with. We’ve trained the data to be able to say that it’s a shirt, it’s leopard print and it has a deep v-neck, and we can share that and all the other trending things picked up by our algorithm that are in the same vein,” she said. “AI technology on computer vision currently is only able to tell things like whether an item is a dress or a shirt. Computer vision technology, which works with AI, is the science behind getting computers to see, identify and process images. “We’ve built out this computer vision technology to start grouping these outfits together,” said Zeng. Now, as the company has grown and learned more about what customers like and what styles are trending, Choosy is working to improve its technology to make it more efficient. Using that data, along with help from some “style scouts,” or merchandising and design experts on the team, Choosy is designs its next drop.
Now, the company uses polls on its Instagram stories. Previously, customers were encouraged to comment with the hashtag #GetChoosy under Instagram posts featuring pictures of outfits that they love worn by celebrities or influencers. It built a proprietary AI tool to scan Instagram to find what outfits customers like and would want to buy, but for a fraction of the cost.īut there is a human component to it. The company is both China- and New York-based, but manufacturing takes place overseas.Īrtificial intelligence is a big part of how the company figures out what styles are trending, and therefore, what dresses or tops to design and sell. The company’s restock timeline is currently about two weeks, followed by another week to clear customs and reach customers. In those instances, Choosy immediately puts in an order to its manufacturer for more units. The company promotes new products on Instagram to its 121,000 followers and through unpaid partnerships with influencers. For young and new brands, transparency in the delivery process can truly make or break that brand-customer relationship,” said Arpan Podduturi, director of product for Shopify.Ĭhoosy products will often start to sell out on the day they launch. “Delivery promise is extremely important for businesses of any size, because this is the first opportunity an online brand has to build trust and loyalty with their customers. “Then, as it starts to sell out, we will then restock thousands, and then sometimes tens of thousands of units, depending on ,” said Jessie Zeng, co-founder and CEO at Choosy. Now, for each of its monthly drops, it makes 80 units of each item upfront. When Choosy relaunched in November of last year, building up enough inventory ahead of launching a new product was a big focus, to avoid selling out and keeping customers waiting for deliveries for weeks.
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